Bruno V. Roels
PARADIS À VENDRE
Gallery FIFTY ONE
Opening: Saturday, September 11th 2021 from 2 – 6 pm, in the presence of the artist!
In his fourth solo show at Gallery FIFTY ONE, Bruno V. Roels shows more of the playground he’s built for himself. His practice is still grounded in the possibilities of the analogue photographic process. New, however, is the fact that he allows his other interests (language, modern art in general, semiotics…) to pop up.
On view in the gallery are not just compositions of gelatin silver photographs, but also posters, post cards, jigsaw puzzles and even a vitreous enamel sign. For Roels, it all points towards a single idea: everything is a text.
But if everything is a text, and if his work can be read, what is Roels trying to tell us? In his words: “Paradise is just around the corner, but we’ll never reach it”. Sure, we busy ourselves looking for paradise, but in the end it’s an unsustainable concept.
Bruno V. Roels
Bruno Roels divides his time between writing and photographing. He considers the act of printing (turning a photograph into a tangible object) as important as the act of photographing itself. He photographs almost nonstop, documenting his entire life, building a sizable archive. In his dark room he uses that archive to explore the analogue photographic process. Rather than trying to make ‘the perfect gelatin silver print’ he assumes that all prints are perfect and gives all variations equal attention.
He’s looking for poetry, and photographic truth, in sequences and fluctuations. Details in his photographs may become lead motives in bigger compositions, and obvious subject matter is reduced to abstract information through numerous reiterations.
Born in 1976 in Belgium
Lives and works in Ghent, Belgium
Visit artist website here
Getting away from the tyranny of viewfinders
The American conceptual artist Baldessari warned against the “tyranny of camera viewfinders and rectangular boxes of enlarging papers”. He had a valid point; a lot of photography is defined by the camera used, the film (or technology) in that camera, and the paper the photographs are printed on. Bruno V. Roels was frustrated by this and started researching ways to get more out of the process. Not just to be ‘different’ but to get away from ‘the tyranny’ of normal photography.
Roels found that the very act of developing and printing analogue photography offers endless ways to be free, artistically.
All prints have value
Instead of fussing over making the perfect gelatin silver print, for example, Roels realized that all printed versions of an image have value, and he decided to not show that one perfect print, but all of them, in one composition. Some of his compositions consist of hundreds variations of one single negative, all printed in the dark room.
Photography is a mimetic art, it imitates life. But Roels pushes it further: when printing variants of one image; he creates a mimetic feedback loop. The prints are not just interpretations of a reality, but of themselves as well.
Bruno V. Roels x Yves Saint Laurent
08/04/22 – 05/05/22
The Saint Laurent Rive Droite stores welcome Belgian artist Bruno V. Roels for an exceptional exhibition starting April 8 in Paris and Los Angeles.
Key artworks by the artist will be exhibited in both Saint Laurent Rive Droite stores in Paris and Los Angeles.
Anthony Vaccarello has selected 8 of the artist’s artworks to be presented in Paris including LOOKING FOR PARADISE (MIAMI VICE GRAND), 2021 and 15 artworks in Los Angeles including LOOKING FOR PARADISE #2, 2022. On this occasion, a second issue of the fanzine will be available in stores, featuring the photographs and works of Bruno V. Roels.
To celebrate this collaboration, Anthony Vaccarello chose to create an exclusive line of products using the palm tree as a guideline for this collection, using Bruno V. Roels’ photographs as prints. This line includes a part of men’s collection and lifestyle products such as a plaid, beach towels, plates, wood coasters, ashtrays, sneakers and silk scarves, which will be available for sale in store and on YSL.COM.
More information here.